//RRC

The Rural Roots Collective unites and empowers rural farm workers, immigrant laborers, and hired hands by fostering strength, community, and resilience. With the slogan "Rooted in Tradition, United in Progress," the collective advocates for improved working conditions, job security, and fair wages. By creating a strong brand identity, it provides workers with a platform to voice their concerns and drive change. Unions play a crucial role in securing fair treatment, yet farmers and farmhands in the U.S. lack proper representation. The Rural Roots Collective fills this gap, ensuring these workers have the power to negotiate for their rights and build a better future.